## Overview The Atlanta Hawks are a professional basketball franchise competing in the National Basketball Association (NBA) as a member of the Southeast Division within the Eastern Conference. The organization’s core mission is to field a competitive NBA team while engaging its fanbase through entertainment, community initiatives, and business innovation. ## History Founded in 1946 as the Buffalo Bisons, the team relocated to Atlanta in 1968, becoming the Atlanta Hawks. While the franchise has not been a perennial championship contender, it boasts a rich history, highlighted by NBA Finals appearances in 1957, 1958, 1960, and 1961—though none since moving to Atlanta. The Hawks have been home to several Hall of Famers, including Dominique Wilkins, and have built a reputation for developing dynamic guards, most notably current star Trae Young. ## Key Achievements The Hawks’ most notable achievement since arriving in Atlanta was reaching the Eastern Conference Finals in 2021, a thrilling playoff run that reignited fan interest[2]. The team has also consistently competed for playoff spots, though recent seasons have seen the Hawks finish with middling records, missing the playoffs the last two years[2]. The organization is recognized for its commitment to diversity and inclusion, having the NBA’s first all-Black coaching staff and front office in recent years. ## Current Status As of the 2025–26 NBA season, the Hawks are positioned as a competitive but not elite team in a relatively weak Eastern Conference[2]. The roster is led by Trae Young, now in his eighth season, with key additions like center Kristaps Porzingis, who brings size and experience to the lineup[1][2]. The team’s depth chart features promising young players such as Jalen Johnson and Zaccharie Risacher, alongside veterans like Luke Kennard and Dyson Daniels[3]. The Hawks’ early-season record stands at 0-1, placing them third in the Southeast